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Roger von Oech: Expect the Unexpected (or You Won't Find it): A Creativity Tool Based on the Ancient Wisdom of Heraclitus

Expect the Unexpected (or You Won't Find it): A Creativity Tool Based on the Ancient Wisdom of Heraclitus


Description

Heraclitus lived 2,500 years ago, but his adages, including "You can't step in the same river twice" and "Dogs bark at what they don't understand, " remain surprisingly relevant today. Expect the Unexpected or You Won't Find It uses 30 of Heraclitus's epigrams to unleash creativity. Treating each saying as an inexhaustible source of inspiration, author Roger von Oech supplies anecdotes, riddles, questions, and hidden jokes designed to topple old modes of thought and fire the imagination. Reversing expectations, turning change to advantage, creating powerful metaphors -- these concepts derived from Heraclitus can help anyone searching for new approaches to problem solving.


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Author: Roger von Oech
Number of Pages: 208 pages
Published Date: 09 Sep 2002
Publisher: BERRETT-KOEHLER
Publication Country: San Francisco, United States
Language: English
ISBN: 9781576752272
Download Link: Click Here
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دوشنبه 9 مرداد 1396 11:30 ب.ظ
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